A Marketing Plan is an operational document that originates with the intention of creating advertising strategies, in order to publicize our business and generate income with the sale of services or products. Before explaining in detail, all the components of a Marketing Plan and their importance, it is necessary to define the concept of marketing in business.
In the Marketing article published on www.britannica.com, the concept of marketing is defined as follows:
“Marketing”, the sum of activities involved in directing the flow of goods and services from producers to consumers. “
In summary, the main function of marketing is to promote our business to facilitate and motivate the acquisition of a service or product. In addition to positioning our brand. For this, it will be necessary to establish a plan that identifies our objective in the market and presents strategies to achieve our goals and generate income. Before establishing the Marketing Plan, it will be necessary to carry out a market study to know our business opportunity and thus be able to develop the ideal strategies, such as the selection of promotional media and the setting of prices to compete in the market.
A Marketing Plan presents valuable information about the company, its vision, mission, objectives, in addition to describing the products or services that represent your business. In the same way, it presents its finances and the budget established to promote. Then with the information obtained from the market studies, it will detail the goals and strategies that will be implemented in the different advertising campaigns, in order to compete in the market and achieve the goals.
It is important to remember that the function of the Marketing Plan is to create promotional strategies to generate income from the sales of our services and products. Therefore, it will be necessary to know and protect the quality of the product or service and its distribution system. In addition to offering good customer service, so that the promotional strategies implemented are effective, offering great satisfaction to the consumer and once they obtain their loyalty as a customer.
Fortunately, today, there are different means of advertising that allow us to promote our services and products in different ways, which allow us to measure the results. Innovative media such as social media, celebrities, events, public relations, the Internet, and billboards. In addition to traditional media such as radio, television, magazines, newspapers and flyers.
The Marketing Plan for our business represents the great opportunity to be successful, that is where its importance lies. In order for it to be effective and produce the desired profits, it is necessary that after its strategies are implemented, it must be periodically evaluated and if necessary, the corresponding adjustments are made to maintain the level of competition and positioning of the business in the market. in addition to generating higher income. It is worth remembering that a company without a good marketing plan will not obtain good results.
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References:
Chen,J. (2021). Marketing Plan. www.investopedia.com https://www.investopedia.com/terms/m/marketing-plan.asp
Hibbard,J.D. (2021). Marketing. www.britannica.com https://www.britannica.com/topic/marketing
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