GIOVANNI Hydrating Facial Serum. Hydrate, nourish and soften skin with this refreshing serum infused with the natural touch of Rose. It reveals a radiant, dewy and luminous glow for a beautiful and healthy-looking complexion. Use it day or night. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
REFRESHING SERUM: GIOVANNI Hydrating Facial Serum helps to moisturize, refresh, and soften skin to leave your complexion healthy-looking with a dewy and luminous glow
DEEP HYDRATION: GIOVANNI Hydrating Facial Serum is infused with the natural touch of Rose that hydrates, nourishes, and refreshes your skin
IDEAL FOR ALL SKIN TYPES: Apply 3-4 drops onto clean dry skin twice a day, morning and night It can be used alone or under moisturizer
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair
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